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Slidetackle Magazine
| Opportunities & Goals
Welcome
to Slidetackle Magazine's Partners Corner. We have developed this page to introduce
you to STM's general operational principles, business focus (in terms of sales,
marketing and advertising), and our unique approach to online content and commitment
to journalistic excellence. After
you are done reviewing the information on this page, we encourage you to travel
through our site and sample some the site functionality, content and graphics.
When finished,
please read our business plan accessed at: http://www.slidetacklemagazine.com/businessplan
(email for sales@slidetacklemagazine.com for password). This plan will give you
more detailed information about our company history, revenue goals, executive
management profiles and more. We
look forward to discussing potential partnerships with you and/or your firm. Please
contact daniel@slidetacklemagazine.com
or phone 408.821.7108 to setup an appointment to meet with our executive staff
and view a formal investor presentation on STM opportunities. Our
mission is to provide new and fresh content covering US Soccer, MLS and World
Soccer News highlights, standings and scores. Our aim is to offer new perspectives
on the game that unites the world, reaching American and international audiences. Site
Overview
Slidetackle Magazine is an online soccer magazine devoted to
covering US soccer news and popular culture. Content is updated daily with special
features running on a weekly basis.
The magazine's major sections are as follows: - MLS
- This section covers news about MLS, player transfers, coaching changes, bust-ups,
and match summaries, player interviews, standings, statistics, and more.
- English
Premier League - The EPL is one of the most exciting leagues in the entire world.
STM will cover news and highlights form the EPL, including match summaries, news,
highlights, and more.
- The
Terraces - Fan Forum - This section is for the fans and includes message boards,
chat rooms (coming soon), fan letters and emails, news, contests, and fun downloads.
- Weekly Features
- In addition to our main sections, STM will have weekly features including, book
reviews, poems, club songs, fan letters, art work, music reviews, player/team
of the week/month, and more.
- Site
Management - In addition to content, we will also have registration forms, mass
email lists, banner ads, contact links, site support, and more.
STM
Market Demographic
STM has targeted a few key market audiences.
We anticipate that our main audience will consist of 18 - 35 yr. males. Yet we
don't limit our market potential and actively court youth, female and older target
markets in order to gain a wider readership that will ensure our viability as
a magazine and marketing partner. Target
Markets -- Segment Breakdown
18 - 35 yr. Male 50%
35 - 60 yr. Male 20%
18 - 35 yr. Females 20%
Youth 8 - 18 Mixed 10% Marketing
Plan Basics
STM
has a multi-layered approach to marketing. We focus our marketing and sales efforts
in the following areas: INTERNET
- Banner
Ads - Rotating banner ads on STM affiliate web sites Submission Initiative - STM
is committed to ongoing submission and listings at major portals, search engines,
and directories in order drive traffic to publications and websites.
- GORILLA
MARKETING Press Releases - Updates to MLS clubs, MLS, US Soccer, etc.…
- STM
Email Community - Email subscriber list with info and marketing from STM and partners
Word-of-mouth Marketing - STM hand-flyers handed-out at SJEQ home games (average
home attendance 12,000)
- Local
Marketing Focus - Advertisements, flyers, posters, at all local (Bay Area, CA)
soccer shops, league web sites, flyers, papers, universities, etc.…
STM
future marketing plans include radio spots, possible TV ads on foxsportsworld
and other non-conventional avenues such as sponsoring small music events and more.
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Slidetackle Magazine is actively seeking to develop a content/marketing partnership
with your company. STM suggests the following partner proposal options. STM provides
these only as starting points and is open to discussing all options.
Option I
Partner will provide
content and photos preferably covering the EPL, Champions League and Scottish
League (to be negotiated) in exchange for banner ad space, marketing space and
extra provisional STM promotional tools (to be negotiated). Option
II
Partner can
become the exclusive provider of all soccer news outside the US. In exchange for
content & photos (to be negotiated), STM will offer partner company a sizable
amount of space on the web site for marketing, promotions, content, and email
tools (to be negotiated). Partner
Benefits : "Genuine Opportunity"
STM is an excellent investment when
considering the short term and long term future of US Soccer. The game is growing
by leaps and bounds and is slowly taking hold in a permanent fashion in the States.
The combination of the World Cup '94, World Cup '99 and MLS have definitely helped
generate a renewed interest in a sport that generates over $255 billion annually
(figures via FIFA). As
such, STM is moving quickly to gain a foothold in a market that will soon begin
to flex muscle in terms of buying power and presence. STM will pursue partnerships
with US soccer bodies in order to widen the range of the magazine. Your company
can benefit from STM partnerships and can gain greater exposure as STM grows in
traffic and popularity. "Strong
Executive Leadership"
STM is a growing company founded by a few energetic
and talented professionals with years of experience working in high-tech business
and soccer in Silicon Valley. Their vision has seen STM develop from an abstract
concept into a full-functioning company, web site and magazine. Their unique vision
of the future of American soccer will ensure that STM will succeed in the online
sports and entertainment market. STM
Editor & Chief Daniel Murphy has a varied marketing, sales and management background.
He has worked at a number of startup across the Bay Area and is now applying that
knowledge and expertise to STM. Mr.
Murphy's skills are well balanced by STM's Sr. Art Director Jeff Gardner. Jeff
has worked on a variety of art and digital graphics projects with major high-tech
firms across the globe. He has worked with such companies as Intel, Microsoft
and Apple. Operating as Sr. Art Director, Jeff has turned his highly developed
artistic skills to STM. "Niche
Marketing to Growing & Spending Audience"
STM is developing a niche market
by covering news in and around the world of US Soccer. Figures have shown that
the US Soccer market is growing exponentially, in terms of sales, marketing and
branding potential. STM will develop a strong market share early in the game before
the market consolidates. Knowing when and how to get in is the key in any developing
market and STM is correctly positioned on both accounts. In terms of partnerships,
your company can gain wider exposure to a wide online audience, which should result
in increase subscriptions sales and ROI. Join
forces with us as we run down the pitches of America covering the beautiful game.
Contact us for more details at sales@slidetacklemagazine.com.
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